web + ui + ux
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Improve & Grow is an internet marketing agency that provides businesses with strategic lead-generation services. When I was hired as a Senior Web Designer at this agency, I had the opportunity to design some essential pages for their brand-new website such as the services pages and industries pages. These pages made it clearer for clients to understand what kind of work we generated and what industries we had experience with.
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Stambaugh Tax Law and Accounting is a CPA and Tax Attorney firm dedicated to helping local businesses overcome their financial challenges. I took on the responsibility of a comprehensive overhaul, redesigning their branding, logo, and website from scratch. Working closely with the client, we collaboratively defined their brand identity, identified their target demographic, and incorporated feedback throughout the project. Following our initial in-person meeting at their office, I crafted a style scape (mood board), designed their logo, built their website from concept to development.
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I had the responsibility of revamping the entire website for Your's Truly Media, an award-winning wedding photography and videography company. The goal was to give the site a fresh look while preserving key elements of their original brand. The significant updates from the original site involved restructuring its pages, redesigning how users navigate the site, and implementing various visual changes to enhance the readability of the content.
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Mortgage Craft, a mortgage brokerage service based in Lancaster, PA, approached us for a website redesign. We aimed to align the site more closely with their "approachable, yet professional" ethos in assisting clients with mortgage management. The redesigned website embodies this idea, featuring a stylish "post board" visual theme that demonstrates a casual yet sleek feel financial planning board.
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StoneBridge, a public secondary school in Ashburn, within Loudoun County, Virginia, approached us with the task of redesigning their branding and entire website—which was a fairly large project. Our challenge was to revamp their branding with a new aesthetic that conveyed a high-level academic tone. Additionally, we faced the task of migrating over 100 pages from their existing site. This included critical landing pages, detailed internal pages, blog posts, and essential conversion forms.
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Miller Home Group, a home remodeling company in Lancaster County, PA, approached us for updates to their website, seeking both functional improvements and a slight visual improvement. I designed and developed new pages that enhanced the original design of the page while retaining important aspects of the original design to not too out of place on the website.
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Heemer's Lawn Care Services is a front-facing business site that allows users to learn about and schedule for their many lawn care services. Joe Heemer's goal for the project was to create a robust lead generation system which involved giving his old site a fresh coat of paint and great SEO for leads.
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Journey of Life is a photography portfolio website that hosts Erica Gersic's work. Erica requested a website that loaded her photographs faster, and more stylishly.
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Bodo is a fast and efficient data processing platform for data scientists. I was initially on board as both a developer and designer to upkeep their website as their company grew and changed. Over time I took on more responsibilities such as branding, print, social media content, UX / UI design for the platform, and eventual project management for web-related tasks.
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Flawless Finish Detailing is a vehicle detailing service I worked with while freelancing. They requested a website that would be up to par with the competition as well as serve as a funnel for online booking.
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Juniata College was both the college I attended as well as my first work opportunity. I joined the Juniata College Marketing Department as a graphic and print designer for the first 2 years. Come my junior year, I moved to a web position where I maintained and built pages for the college’s website. Despite being in this web position, I still handled both my web and graphic responsibilities.
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Throughout my many game development projects, I would often have to build user interfaces from the ground up. These would usually begin with outlines, sketches, then eventual implementation. These interfaces, like the games themselves, were tested by mutuals and acquaintances who I would observe and take notes on as they interacted with them.
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